2020, Tehran, Iran
The big idea is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, I took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the pleasure of drinking a cup of coffee.
The design simply touches the audience’s recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Design Director: Majid Abbasi
Designer & Art Director: Masoud Najafi
Espresso photo: Bita Shakerin
