2024
Avand Pastry is part of the Avand project, which started with Avand Cafe and now continued with Avand Pastry. Therefore, part of Avand’s Shirin identity is borrowed from the cafe’s previous identity. The main difference in this project is the dynamic approach to the brand’s visual identity, which has served the new business strategy and story while maintaining the basic concepts.
The strategic identity of Avand Pastry is based on the concept of leading to happiness and the mark that this happiness leaves on every person. The dynamism of this identity, which manifests itself in the various forms of using the pen, which is the metamorphosis of Avand Cafe’s sign, refers to the different traces and signs that happiness can manifest itself; Both in the variety of products and in the effect it has on the consumer. This approach, in addition to adapting to today’s design trends, emphasizes the personalization of the perception of happiness and highlights the leadership role of the brand in this journey.
Designer & Art Director: Masoud Najafi
Communication Strategist: Nima Sade
Photographer: Pouyan Mojoudi
